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Client: Midas Franchise
Agency: Gamma Partners
Project: Edited web copy and wrote rack card

Midas wanted to strike an aspirational tone that evoked the brand’s trusted history — while highlighting the opportunity presented by trends such as:

  • Consumers keeping cars longer

  • Increasingly high-tech vehicles making DIY maintenance less practical.

midasfranchiserackcard.PNG

Copy for a Midas Franchise rack card.